Basic Rules

Singer/songwriter Pall Jenkins, of Black Heart Procession and Three Mile Pilot, created the campaign Basic Rules, centered around a logo that Jenkins designed, featuring an equal sign (for equal rights) juxtaposed with a large A. The A stands for “anti”: Anti-racism, anti-sexism, anti-homophobia, anti-class and anti-xenophobia. Basic Rules is non-profit and all proceeds are re-invested into the campaign and local community initiatives.